Bills Owner Terry Pegula Speaks Out After Highmark Stadium Brawl: “Pride Means Passion — Not Violence.”
Bills Owner Terry Pegula Speaks Out After Highmark Stadium Brawl: “Pride Means Passion — Not Violence.”
Buffalo, New York
A troubling scene unfolded over the weekend at Highmark Stadium, when a brief altercation between two Buffalo Bills fans during the second quarter was captured on a fan’s phone and quickly went viral on social media. The 15-second clip shows two men arguing before throwing punches in the east stands, alarming nearby spectators — including several children.

In response to the backlash, Bills owner and CEO Terry Pegula issued a firm statement Tuesday morning, condemning all forms of violence and confirming that those involved have been permanently banned from attending future Bills home games and events at Highmark Stadium.
“Pride means passion — not violence. This team represents Buffalo — a city built on resilience and respect. What happened inside the stadium that day does not reflect who we are or the values we stand for.”
According to stadium officials, security staff intervened within minutes, escorting both men from the venue. Their identities were confirmed through surveillance footage and electronic ticket data.
THIS IS THE DEFINITION OF F*CK AROUND AND FIND OUT.
— MLFootball (@_MLFootball) October 18, 2025
😳😳😳
ONE OF THE CRAZIEST FIGHTS IN #NFL HISTORY.
pic.twitter.com/noKPONsUw8
Pegula — known for his close connection with the Buffalo community — expressed disappointment that the incident overshadowed what should have been a day of excitement and unity.
“Our fans are the heart of Bills Mafia — their passion is unmatched. But that passion should lift us up, not divide us,” he said. “We can lose a game, but we should never lose our character.”
The Bills organization confirmed that it is working with local law enforcement to enhance security and enforce conduct policies, particularly in lower seating areas. The team also announced a new fan initiative called “Stand as One: Bills Mafia Together,” encouraging supporters to cheer fiercely but respectfully — a message that will appear throughout Highmark Stadium starting next game.
Pegula closed his statement with a message that resonated deeply across Western New York:
“Highmark Stadium is more than just a field — it’s our home. And home should always be a place of pride, respect, and unity.”
Though brief, the incident has served as a powerful reminder of what true fandom means. Once again, Terry Pegula’s decisive response reinforced the standard he expects from every member of Bills Mafia: loyal, passionate — but never without dignity.













