Bills Owner Terry Pegula to Launch Mental Health Support Program for Players – “No One Should Ever Endure What Marshawn Kneeland Did” – Aiming to Strengthen Both Mind and Team Spirit

Buffalo, New York – November 9, 2025

In the wake of Marshawn Kneeland’s heartbreaking passing, the NFL community has been forced to confront one of its most overlooked yet critical issues — the mental health of players. While many teams are still exploring possible actions, the Buffalo Bills have decided to lead by example, turning empathy into meaningful change.

Team owner Terry Pegula has officially announced the launch of a mental health and emotional wellness program designed to help players manage stress, prevent psychological struggles, and maintain emotional balance — both on and off the field.

According to Pegula, the program will be held weekly as part of the team’s regular schedule, in collaboration with top sports psychologists and mental health professionals. These specialists will work directly with players through private consultations and group sessions to provide emotional support before and after practices or games.

During a press conference at Highmark Stadium, Terry Pegula spoke sincerely and seamlessly — his words carrying both weight and warmth:
“We can’t change the past, but we can learn from it. None of us ever want to see another son of the NFL suffer in silence. Football is a game of strength, but to truly fight, you need a healthy soul. I want every player in this building to know they are not alone — they are heard, they are understood, and they are protected.”

The announcement has received widespread support from Bills Mafia, as well as praise from coaches, players, and mental health advocates across the NFL. Many experts have called it a pioneering and transformative initiative, one that could reshape how professional sports organizations approach emotional well-being — especially in an environment where pressure, expectations, and public scrutiny often weigh heavily on athletes.

The first sessions are set to begin next week at the team’s training facility in Orchard Park, featuring one-on-one meetings with licensed psychologists and group workshops designed to foster empathy, connection, and trust among teammates.

In a league where success is often measured by wins and losses, Terry Pegula and the Buffalo Bills are taking a deeper approach — ensuring that behind every helmet is a person who feels heard, understood, and protected.