Chiefs CEO Calls for NFL to Punish Lions DB Brian Branch After Attack on JuJu Smith-Schuster “Most Unsportsmanlike Act of the Season,”

KANSAS CITY, MO — October 13, 2025

Kansas City Chiefs CEO Clark Hunt has issued a formal request to the NFL, demanding severe disciplinary action against Detroit Lions cornerback Brian Branch following a shocking post-game attack on Chiefs wide receiver JuJu Smith-Schuster after the Chiefs’ 30-17 victory on Monday, October 13, 2025, at Arrowhead Stadium. Hunt labeled the incident as “the most unsportsmanlike act of the season.”

The altercation erupted as Patrick Mahomes took a knee to conclude the game. As players moved to midfield for handshakes, Branch appeared to bypass Mahomes, instead confronting Smith-Schuster and delivering a slap to his face mask, sparking a brief melee before coaches and referees restored order. The unprovoked aggression left Chiefs players and fans stunned.

Here’s another angle of the fight between Branch and Smith-Schuster at the end of the game pic.twitter.com/dhkPQgGxao

— Rate the Refs (@Rate_the_Refs) October 13, 2025

In a strongly worded statement released Monday evening, Hunt condemned the behavior: “What we witnessed from Brian Branch was the most unsportsmanlike act of the season. This blatant disregard for the spirit of the game cannot go unpunished. The NFL must take decisive action to uphold the integrity of our sport and protect our players.” Hunt’s call for punishment reflects the Chiefs’ frustration with the Lions’ conduct, urging the league to set a precedent.

The NFL is currently reviewing footage, with Branch facing a potential fine and suspension. Smith-Schuster, who suffered no serious injury, expressed disappointment post-game: “It’s a shame it ended like that, but we’ll move forward.” Fans on X rallied behind Hunt, with #PunishBranch trending, one posting, “Clark’s right—this was a disgrace to football!”

This incident follows Branch’s history of penalties, including over $90,000 in fines over two seasons for aggressive play. The league’s Game Day Accountability Policy could escalate his punishment, especially given the post-game context. Lions coach Dan Campbell declined comment, awaiting the NFL’s ruling.

As the Chiefs (3-3) prepare for Week 7 and the Lions (3-3) face the Buccaneers without Branch if suspended, Hunt’s demand intensifies pressure on the NFL. “We stand for sportsmanship at Arrowhead,” he added. Stay tuned to Chiefs.com for updates!

Based on reports from Chiefs’ media, NFL statements, and social media reactions.