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Chiefs CEO Calls for NFL to Punish Lions DB Brian Branch After Attack on JuJu Smith-Schuster “Most Unsportsmanlike Act of the Season,”

KANSAS CITY, MO — October 13, 2025

Kansas City Chiefs CEO Clark Hunt has issued a formal request to the NFL, demanding severe disciplinary action against Detroit Lions cornerback Brian Branch following a shocking post-game attack on Chiefs wide receiver JuJu Smith-Schuster after the Chiefs’ 30-17 victory on Monday, October 13, 2025, at Arrowhead Stadium. Hunt labeled the incident as “the most unsportsmanlike act of the season.”

The altercation erupted as Patrick Mahomes took a knee to conclude the game. As players moved to midfield for handshakes, Branch appeared to bypass Mahomes, instead confronting Smith-Schuster and delivering a slap to his face mask, sparking a brief melee before coaches and referees restored order. The unprovoked aggression left Chiefs players and fans stunned.

In a strongly worded statement released Monday evening, Hunt condemned the behavior: “What we witnessed from Brian Branch was the most unsportsmanlike act of the season. This blatant disregard for the spirit of the game cannot go unpunished. The NFL must take decisive action to uphold the integrity of our sport and protect our players.” Hunt’s call for punishment reflects the Chiefs’ frustration with the Lions’ conduct, urging the league to set a precedent.

The NFL is currently reviewing footage, with Branch facing a potential fine and suspension. Smith-Schuster, who suffered no serious injury, expressed disappointment post-game: “It’s a shame it ended like that, but we’ll move forward.” Fans on X rallied behind Hunt, with #PunishBranch trending, one posting, “Clark’s right—this was a disgrace to football!”

This incident follows Branch’s history of penalties, including over $90,000 in fines over two seasons for aggressive play. The league’s Game Day Accountability Policy could escalate his punishment, especially given the post-game context. Lions coach Dan Campbell declined comment, awaiting the NFL’s ruling.

As the Chiefs (3-3) prepare for Week 7 and the Lions (3-3) face the Buccaneers without Branch if suspended, Hunt’s demand intensifies pressure on the NFL. “We stand for sportsmanship at Arrowhead,” he added. Stay tuned to Chiefs.com for updates!

Based on reports from Chiefs’ media, NFL statements, and social media reactions.

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Firefighter Passed Away in the Line of Duty Protecting the City of San Francisco — As 49ers Faithful Welcome the New Year, One Hero Is Left Behind in 2025
Jan 1, 2026 Share this article:Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppCopy link San Francisco, California – As downtown streets began to glow with New Year’s lights and countdowns echoed across the Bay Area, San Francisco suddenly slowed into a moment of silence. Not because of fog. Not because of a game or a celebration put on hold. The city paused because one quiet question began spreading from neighborhood to neighborhood: Who didn’t make it into the new year with us? That question now has a name. Danny Cook. He wasn’t a star athlete. He never appeared on scoreboards or national television. But in the moments when danger forced everyone else to step back, Cook stepped forward. A San Francisco firefighter, Cook passed away while on duty, leaving behind a city — and 49ers Faithful — struggling to reconcile celebration with loss, joy with gratitude, and hope with grief. Forward progress stopped on the #DannyFire northwest of #Lancaster. Fire burned more than 1,500 acres and a barn but crews kept it from spreading to a nearby house. Helicopters including @CoulsonAviation helitankers, LA County and @LAFD air units were also on scene. @kcalnews pic.twitter.com/Pl1aHpHkrK — John Schreiber (@johnschreiber) June 5, 2023 According to officials, Danny Cook suffered a severe medical emergency while responding to an emergency call. His fellow firefighters immediately initiated life-saving measures at the scene, working against the clock before he was transported to a nearby hospital. Despite exhaustive efforts by fire and medical personnel, Cook passed away during his shift — in service, bound by the oath he lived by. For the San Francisco Fire Department, this was not simply a line-of-duty passing. It was the loss of a brother. A firefighter trusted with lives in the most unforgiving moments. A steady presence when chaos threatened to overwhelm. In this profession, there are no spotlights and no applause — only discipline, courage, and an unspoken promise to protect others at any cost. That loss rippled quickly across the city. From quiet residential streets to the heart of downtown, San Francisco was reminded of a difficult truth: the safety it enjoys every day is sometimes purchased through silent sacrifice. As families prepared to raise a glass to welcome 2026, one family crossed into the new year with an empty chair — and an entire city aware of the debt it owes. A representative of the San Francisco 49ers shared a message of remembrance on behalf of the organization and the community: “San Francisco stands united with the family, friends, and fellow firefighters of Danny Cook. He represents the very best of this city — toughness, selflessness, and a willingness to protect others at all costs. His sacrifice will never be forgotten.” In sports, we often talk about moments that change games. But some people don’t change scoreboards — they change lives. Danny Cook never sought recognition, yet leaves behind a legacy measured in service, courage, and selflessness. His bravery didn’t need an audience to matter. San Francisco will move forward.The city will celebrate, rebuild, and hope again. But 2025 will forever be the year Danny Cook stayed behind — woven permanently into the soul of the city he gave everything to protect.