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HC Sean McDermott to Make Changes at Running Back After Facing Heavy Criticism Over James Cook Usage

HC Sean McDermott to Make Changes at Running Back After Facing Heavy Criticism Over James Cook Usage

Buffalo, New York – After a disappointing loss to the Atlanta Falcons in Week 6, Buffalo Bills head coach Sean McDermott has found himself at the center of a storm of criticism. The issue? His decision to limit the role of James Cook, one of the team’s most dynamic offensive weapons.

Cook played in only 52.6% of offensive snaps — his lowest rate of the season — and didn’t appear in any 3rd or 4th down situations. For many fans and analysts, that decision was nothing short of “inexcusable,” especially considering the Bills’ offensive struggles in recent weeks.

 

The backlash from both fans and media was swift and intense, forcing McDermott to address the controversy. During Tuesday morning’s press conference, the head coach didn’t shy away from the tough questions. Calm and composed, he assured everyone that the coaching staff would make clear adjustments at the running back position in the coming weeks.

“The biggest mistake is assuming we haven’t learned anything from that loss. In football, you can’t rewind time — but you can change how you respond. And believe me, this team isn’t standing still to listen to criticism. We hear it, we take it in, and we’ll answer with what matters most — what happens on the field.”

McDermott’s statement quickly spread through the Bills Mafia, viewed by many as both a bold rebuttal and a declaration of intent from a head coach refusing to back down under pressure.

According to team sources, the Bills are planning strategic adjustments to re-establish James Cook as a central figure in the offense, particularly in key 3rd down situations — where his burst and agility have previously turned games around.

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Analysts suggest this could be a pivotal moment for the Bills — not only tactically, but also symbolically. It’s a clear message from McDermott that he’s willing to own mistakes, learn from them, and turn criticism into fuel.

As the Bills prepare for their next matchup, all eyes will be on James Cook — and on Sean McDermott, the coach who just reminded everyone that the best response to criticism isn’t words… it’s the scoreboard.

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Shocking Moment at Levi’s Stadium: George Kittle Shouts at Teammates, Turns and Walks into the Tunnel — And the Truth Behind It Stuns the NFL
Santa Clara, California – January 3, 2026. Levi’s Stadium fell into a heavy silence as the final whistle sounded. The 13–3 loss to the Seattle Seahawks not only snapped the San Francisco 49ers’ winning momentum, but stripped them of the NFC West title and home-field advantage in the playoffs. As the stands slowly emptied, one moment on the field captured the attention of the entire NFL. According to multiple witnesses near the sideline, George Kittle was seen turning toward his teammates, raising his voice in visible frustration. His face was tense. His words were sharp. Then he turned away and walked straight into the tunnel without another look back. The image spread quickly — and was immediately interpreted by many as an emotional outburst after a crushing defeat. But the truth behind that moment was far more layered. In his postgame media session, Kittle clarified what was really behind the emotion. There was no finger-pointing. No personal criticism. Just the raw disappointment of a leader watching a massive opportunity slip away. “We lost at home to a division rival for the division and the one seed. That sucks. I hate losing. I hate losing to the Seahawks. But the good news is I get to play football next week.” On the field, Seattle controlled the game from start to finish. They limited Brock Purdy to 127 passing yards, held San Francisco to just 53 rushing yards, and applied constant pressure for all four quarters. Kittle, despite returning to the lineup, managed only five catches for 29 yards — a quiet night by his standards. What separated Kittle’s reaction from simple frustration was the message behind it. In the same media availability, the veteran tight end emphasized that the playoffs represent “a whole new season,” one in which the 49ers could regain key contributors like Trent Williams and Ricky Pearsall. To Kittle, this loss wasn’t an ending — it was a wake-up call. “We’ve got a week to go to work. Hopefully we get some guys back. Whoever it is, whatever day it is, we’re going to play football.” Even when asked about the Seahawks celebrating their division title on the 49ers’ home field, Kittle showed no bitterness. He admitted openly that he would have done the same thing in their position — a rare moment of respect in one of the league’s most heated rivalries. Head coach Kyle Shanahan later echoed that sentiment, describing a locker room that was disappointed but steady. No chaos. No emergency meetings. Just a clear understanding that the road ahead would now be far more difficult. That context is what made Kittle’s sideline moment resonate. It wasn’t a loss of control — it was the reaction of a leader who refuses to accept complacency. On a night when the 49ers were beaten in every phase, Kittle responded the only way he knows how: by demanding more — from himself and from everyone around him. Levi’s Stadium closed the night in disappointment. But for George Kittle and the San Francisco 49ers, that surge of emotion wasn’t a sign of collapse. It was a reminder that their season isn’t over yet — and that the NFL may not have seen the final chapter of this team.