Lions coach apologizes to Chiefs for Brian Branch's punch on JuJu Smith-Schuster in 17-30 loss, issues internal discipline 'one more violation and you're out of here'
DETROIT, MI — October 14, 2025
Detroit Lions head coach Dan Campbell has issued a public apology to the Kansas City Chiefs following an ugly post-game incident where Lions safety Brian Branch punched Chiefs wide receiver JuJu Smith-Schuster in the face, sparking a brawl after the Chiefs’ 30-17 victory on October 13, 2025, at Arrowhead Stadium. Campbell also announced internal disciplinary measures for Branch amid the fallout.
The altercation erupted as players gathered for handshakes after the game. Branch, frustrated by an uncalled illegal block from Smith-Schuster, delivered a direct slap to his face mask, igniting a brief melee before coaches and referees intervened. The NFL swiftly suspended Branch for one game without pay (Week 7 vs. Tampa Bay Buccaneers on Monday Night Football) and fined him $50,000 for “striking an opponent” and “unsportsmanlike conduct.”
In a post-game press conference, Campbell expressed regret, stating, “What Brian did was unforgivable. I’ve apologized to Andy Reid and the Chiefs organization for his actions. This doesn’t reflect our team’s values, and we’re taking it seriously.” Campbell revealed the Lions are imposing additional internal sanctions, including a team fine and mandatory anger management sessions, to address Branch’s behavior.
Branch, who has a history of discipline issues with 14 NFL fines and four this season alone, admitted his mistake. “I did something really childish,” he told reporters. “I’m fed up with guys pulling dirty moves during plays that refs miss. They tried to bully me out there. I shouldn’t have reacted—it was immature.” He cited an unpenalized back block by Smith-Schuster as the trigger, though the NFL deemed his retaliation unjustifiable.
Chiefs quarterback Patrick Mahomes, speaking to NBC Sports, emphasized professionalism: “We play the game between the whistles.” The Chiefs have not commented on the Lions’ apology but filed a complaint urging further NFL action.
The suspension costs Branch over $75,000, a significant hit as the Lions (3-3) face a depleted secondary with Arnold, Reed, and Rakestraw already sidelined. Fans on X are split, with #BranchDiscipline trending. Stay tuned to Lions.com for updates!
Based on reports from Lions’ and Chiefs’ media, NFL statements, and social media reactions.
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