Owner Terry Pegula Announces Thanksgiving Week Stadium Tour Discount – Special Support for Children and Expectant Mothers

Buffalo, New York. Today.
As the Thanksgiving spirit spreads across the city of Buffalo, Highmark Stadium has become the unexpected center of attention — even with the Bills playing on the road this week. In the true spirit of the holiday season, team owner Terry Pegula has officially announced a major stadium-tour discount, bringing excitement and gratitude throughout Bills Mafia.

According to the team, all stadium-tour tickets will be discounted by 50 percent throughout Thanksgiving Week. Even more meaningful, children and pregnant women will be granted full free admission. The initiative is widely viewed as one of the most generous and community-focused gestures the Bills have offered during the holiday season.

Speaking to the media earlier today, Terry Pegula shared a heartfelt message that resonated with fans and families across Western New York:
“The holidays are a time for us to open our arms and bring something meaningful to the community. When people walk into Highmark Stadium, I want them to feel that this place belongs to all of us — a shared home for every Bills fan.”

The reaction from Bills Mafia was immediate and overwhelmingly positive. Families began planning their first-ever stadium visits. Longtime fans saw this as a chance to step back onto the turf and relive the energy of Buffalo football during a week without a home game. Local community organizations also announced plans to bring children and low-income families to the stadium as a special Thanksgiving experience.

To accommodate the expected surge of visitors, the Bills have increased staffing for guided tours. Iconic areas such as the player tunnel, the press-conference room, the sideline sections, and select legacy displays will be open for photos and exploration. For many fans — especially those unable to attend regular-season games — this will be a rare chance to experience the heartbeat of Bills football up close.

In a city where many families continue to face economic challenges, Pegula’s decision is seen as far more than a discount. It’s a reminder of Buffalo’s core values: community, togetherness, and loyalty — the same values that define Bills Mafia itself.

The Bills may be on the road this week.
But Highmark Stadium will still be buzzing with life — fueled by gratitude, generosity, and a deep love for the team shared by thousands across Buffalo and beyond.